If you haven’t read or viewed the previous pitch posts you may want to go back and view them or this will make no sense to you… So our pitch grew and grew, and other people who had sent in ideas or platforms were merged into our pitch idea, and as such the overall campaign got even more interesting.
One group that designs and runs location-based marketing campaigns had a platform that they had pitched. As a result we were asked to design how we could make use of location services in our game. We came up with the following integration that we thought would be really cool rolled out into different cities around the globe. The pretty simple and straightforward approach was just to translate resource gathering and activities into the real world locations they exist. In short legitimately educating people as to where their fall-out shelters were, where to get vaccinated, closest hospitals etc. Again, I will let slideshare show you what I am talking about:
Another group, unfortunately I don’t’ have visuals to help explain, was a group that is very successful at creating viral video campaigns. There were several options going around. One option was to create a narrative backstory of the initial mutation through videos of someone who was one of the first infected patients and is quarantined. The idea being to figure out the source of the outbreak while interacting with the patient and other viewers – virus hunting. This piece could have also had some gaming components to find clues etc to unlock next chapter.
In the end the whole campaign could have worked something like this – teaser viral video campaign builds the narrative to the point of an outbreak, this is timed to occur with a major event at a baseball game, that then launches the FaceBook game, that then builds to the movie release (with red carpet game or even renditions at major theater openings), at which point the game then plays out till eradication, with location based gameplay spawned at different major cities on a weekly basis.
Alas it is a shame it was not realized. Live to pitch another day. As I said more on the business part of the deal later as well as where the different parts are now and how they may still live on (with help from you?)