Contagious – The Pitch Pt. 1 – The FaceBook Game

As is common in the serious game industry these days, we were asked to pitch a product as part of an RFP that I won’t name specifically (but should be easy to figure out if you use your brain).  The project was to be an awareness campaign in association with an upcoming movie release.  We jumped at the bid because there were two passions around here that fit perfect into a game idea that came to us right away.  My passion for wanting a facebook game to exist that had an actual narrative arc, a beginning and an end, and a sensor game that we had wanted to do for a conference that didn’t work out. In the end, the game(s) weren’t produced and we retained the IP around the idea, making it possible for me to freely post it here – more to come on that in later posts on the business side of it all.  (Another caveat – this was done over a year ago so some ideas may not seem as novel now and changes to Facebook may have made this whole thing impossible as designed.)

Attached is a Slideshare of the actual pitch that we made for the game.  I promise at some point to add narration to the slides so you get the talking points, but I think most you should be able to follow along the basic design concepts.

The high level game ideas that made it interesting to me were:

a) It was more cooperative in terms of shared resources and meaningful actions between you and your friends and the community at large, not just using them for things in your separate worlds,

b) it translated your actual networks and groups into game variables i.e. more exposure points balanced by access to more resources – translation: the rest of your facebook world has an actual impact, substituting your real world social and geographical exposure points for digital networks etc. etc. ( interesting outcomes would have been people leaving groups to avoid higher exposure rates etc – one of our guys here is a fan of some 500 things, we figured he would be dead in a week),

c) tie-ins to educational actions in the real world that aren’t just to get points to use but actually related relatively one to one to the game actions (more on this in a later expansion to the design),

d) interesting statistical and visualization options,

e) and on the personal – due to my frustration with never ending, never winnable, or losable games on facebook – the ability for you to die in the game, ending your active experience tied in with a legit win state for the community: “eradication.”

You will see at the end of the presentation the other bonus item we threw in related to how cool would it be to have had a location game/experiece at the red carpet opening.  I will address this more in the next post as it is relevant to the ongoing narrative of the pitch progression as well.

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